Corporate communication should be strategically planned to,
- introduce the organization to the external environment (agencies, channel partners, media, government, industry bodies and institutes, educational institutes and general public),
- communicate to representatives both in same sector and different sectors,
- be in touch with the NGO’s for corporate responsibility,
- inform investors and shareholders about the organization
Corporate communications serves as the liaison between an organization and its publics.
Organizations can strategically communicate to their audiences through public relations and advertising. This may involve an employee newsletter or video, crisis management with the news media, special events planning, building product value and communicating with stockholders, clients or donors. |
